Many of us within the wholesale and retail fashion industry see those waves in our product sales charts with the summer usually being in the valley. Well here is something flying under the radar which you do not want to inform your competition about. Wholesale hats are picking up steam this season and also have been on a steady rise.
Inside the wholesale business we see trends developing because retailers nationwide start increasing orders in some accessories. This is often a fad or it can be a trend and trends are important to us because they are long term. Fads really are a flash inside the pan-usually good for one season-but trends develop with small movements that come together for wide acceptance and rise and fall over a long period, normally a decade.
Well bulk order hats are most often undergoing this trend development. 36 months ago cowboy hats was a fashion statement and created to a frenzy level. They’ve return to earth a bit, but they are still an excellent item with additional wholesale cowboy hats shipping than some other hat category.
Next over the past few seasons the runways showed models wearing much more hats. By the spring preview shows for 2008, it became this type of statement that nearly every fashion reporter were required to notice and comment on it.
Hollywood and the music world are also inside the act with celebrities and performers more than ever before decked out in hats-far more than we saw a couple of years ago. They can make a massive impression on the young that are after the kind of the heavens.
Fashion magazines are giving hats more coverage also-sometimes a complete page on specific hats likes fedoras. Even ads are onboard with models wearing hats.
All of this is building into something far greater than a summer fad. A trend is building that may carry on for the following a long period. So this is the time to start staking your ground because the “hat place” in the area and summer season is the time to start out because hats peak in summer to help complete the valley on your sales chart.
Maybe hats are a new comer to you so you need to know which wholesale hats to purchase. Let’s start out with the wholesale hats that are at the top of their game at this time. Over the summer nothing compares to wide brims and cowboy hats. These two hat categories will account for longer than 60% in the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are excellent, but super-widebrims (6 inches or more) would be the statement fashion magazines are hyping and also the Kentucky Derby saw oodles of those gracing the celebrities. These hats flatter a glance so much, women almost overlook the sun protection the hats provide. Natural is best, but colors are far too good to disregard-especially white, ivory, and black.
Now for that American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to a look using the simple addition of any hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. How many celebrities have we observed in that look? Celebrities actually kicked off the cowboy hat craze with Britney and J-Lo showing up in straw rolled brims and then everyone were required to have one. All the different cowboy hats has numerous options that there is something jbocge everyone, but teenagers are definitely the biggest market. Don’t be worried about cowboy hats. They are such as the pink bunny that just keeps going and going.
For shops serving young adults, fedoras and newsboys certainly are a must. Not a lot of sun protection here-but a bunch of personality. Fedoras and newsboys are celebrity favorites with TV and magazines giving them gobs of exposure. Wholesale hats shipping this coming year include a lot of newsboys in the summertime bright colors of yellow, orange, and apple green. Basics like white and black can also be good along with patterns of pinstripes and polka dots. Fedoras are a little bit more toned down with white, brown, and black the most effective.
Other casual hats can also be good like kettle shapes with the upturned brim and the ones Gone-with-the-Wind looks in braid-and-sewn straw, nevertheless the four key hats we dedicated to catch 75% or even more of wholesale hats that are selling so pay attention to them first. Please keep this, well…under your hat…so all our competition doesn’t really know what we’re as much as.